If you are in the ecommerce game, you should be quite aware of how much of an impact a good social media campaign has. The most popular platforms like Facebook and Instagram are the cornerstones for quite a few brands, and if you are not looking to increase your presence there, it means that you are doing something extremely wrong.
Of course, those who are just beginning to dropship custom print on demand products or do anything of the kind may not have as much experience and could potentially struggle.
Thus, it is important to have as much information as you can. Otherwise, it will be rather difficult to stand out from all the other brands on social media platforms. And you better believe that there is no easy way around it because the competition is pretty tough.
This article will tell you the most important aspects of becoming a powerhouse on social media and conquering the market.
Building a Sense of Community
You want to start from the very basics. A social media profile is not just meant to become a tool for marketing. No, those who strive to build a community will benefit much more in the long run.
If you are on Facebook, definitely create a group and add as many people there as well. Find a moderator who can ensure that members follow the rules. It will function as a forum as those who are in the group will get to interact with each other and invite others to join.
Engage with Your Audience
Social media presence can be improved by constantly engaging with your audience. Do not post static content. Ask questions, participate in discussions, answer any questions that may come your way.
The idea here is pretty simple – you need to show your fans that you are a genuine human being behind the account and want to socialize with them. This will help a lot for overall presence improvement and if you are consistent in this aspect, people will go to you instead of the competition.
Organize Contests and Giveaways
A simple discount code or a trivial freebie will do fine so long as you are giving it for free. Contests and giveaways have been a thing since the early days of social media.
All you need to do is create a post and ask everyone to share, like, comment, tag another person to enter. People love free stuff even if they do not necessarily need it. And since it takes a few clicks to enter, you can bet that they will be more than eager to jump at an opportunity to get something with nothing to lose.
Schedule and Consistency
Look for the best time to post content and stick to that schedule. In case you find yourself incapable of creating enough content consistently, look to hire someone who can help you out.
Work with Influencers
Influencers have built their profiles and are at the top of the social media food chain. You can read all kinds of stories about them, but one thing remains consistent – their ability to determine who makes it and who does not.
Finding the right influencer may be a bit of a challenge, especially if you do not have the money for splashing out. Being in a very specific niche also does not help.
Nevertheless, given how many different influencers there are, everyone should be able to find one that would boost their rankings and attract more customers.
Stories Are a Great Form of Content
Facebook and Instagram stories are up for only 24 hours. At first, that would appear as a negative thing, but once you get in it, the reality appears to be quite different.
Stories are perfect for teasing stuff, like behind-the-scenes footage, built-ups to a big announcement, exclusive discount codes, etc. If you have not tried story marketing before, you ought to give it a go.
Focus on Quality Visuals
Visuals play a very prominent role. Human brains process visuals much better than text messages, so the higher the quality of the images you use, the more engagement you can expect.
Write a Compelling Text
While visuals are crucial, one cannot underestimate the importance of a good copy either. The best copywriters make thousands of dollars for just a few sentences. The text part of the content may not seem that important, but even those few words and hashtags determine whether you see engagement or not.
User-Generated Content
Encourage your audience to send you content and share it on your profile. This will help when you are struggling with creating content and gives your audience another reason to interact with your brand rather than someone else. Nothing but good things can come out of this tip.
